Crowd stunned as Coventry based fashion brand turns Oxford Street into a catwalk

Passers-by were intrigued and stunned as (what later explained as scripted) argument between two young people turned out to be a warm up before fashion related flash mob.

photo credit: Natalia Kaluza

Section, Coventry based fashion brand, took over busy Oxford Street around midday time on Saturday, 17th February. The date was not accidental, as it fell right in the middle of Fashion Week.

Models, presenting Section’s loungewear and jeans collection, were walking in the middle of busy Oxford Street to the sounds of r&b and afrobeat hits. There was no person passing by who didn’t stop to check what was going on or to take a picture or video of the flash mob. The incident made not only pedestrians but also the ones in vehicles very much interested in what was happening.

photo credit: Natalia Kaluza

Section even managed to turn Oxford Street into a street party location with the crowd joining dancing models to share positive vibes. That was exactly the aim of the event, to share positive vibe of the brand and to show that high-end quality clothing doesn’t only exist on the official Fashion Week and doesn’t have to be so exclusive.

To check what Section has to offer and to shop go to

Natalia Kaluza


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