Drake performs at the Brits, then signs to BBK

The image Drake uploaded to Instagram last night - click image for link

The image Drake uploaded to Instagram last night – click image for link

Canadian rapper Drake performed alongside Rihanna at the Brit Awards last night – before heading across London to appear onstage with Section Boyz and sign to BBK.

Otherwise known as Boy Better Know, the British independent record label was set up by brothers Skepta and JME in 2005 and has helped to catapult the careers of British grime and rap artists and throw underground British rap music into the forefront.

This is something particularly clear of now, when a hugely prominent artist from “across the pond” has signed to the label. It shows a significant amount of support to be shown and will, again, help to throw the underground British scene into international territory.

Drake has shown support for Boy Better Know in the past, especially when he brought out Skepta at his performance at Wireless Festival last year for a rendition of Shutdown (which starts with a sample of Drake saying “truss mi daddy”). He also thanked Skepta in the credits of his latest album If You’re Reading This It’s Too Late.

Section Boyz, who were long listed for the BBC Sound of 2016 poll, performed at Village Underground in Shoreditch last night – which, according to Google Maps, is 8.1 miles and 35 minutes away from The O2 where the Brits were hosted.

Cross-Altantic relations must mean more collaborations which will reach the top of the charts – and breaking America. The news of Drake’s signing comes after the Brits were criticised for not featuring many musicians of ethnic minorities. Wolf Alice, who were nominated for British Breakthrough Act, took to Twitter to voice their opinion and said “Grime music has been criminally overlooked this year at the Brits”. With Drake signing to the label, one can only hope that the Brits 2017 feature more music from ethnic minorities and welcome the diversity that the music industry as a whole is experiencing at the moment. 

 Jessica Allen

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