Cambridge Analytica – Zuckerberg speaks out

With the ongoing Cambridge Analytica data scandal, Facebook founder Mark Zuckerberg has broken his silence amidst growing pressure from the public.

In his statement, he acknowledges the anger from consumers but also highlights a timeline of events which led to the events that have come out in recent days.

He begins with the start of Facebook in 2007, which allowed Facebook permission to access fairly innocuous data from  their users, such as birthdays.

He then refers to an incident in 2013. A researcher from Cambridge University named Aleksandr Kogan, created a personality quiz app that was installed by around 300,000 people. The app allowed people to share their data and other peoples data too, while linked to Facebook. In Zuckerberg’s words, this allowed ” tens of millions of peoples data to be accessed”

In 2014, he claims Facebook made extensive changes to their platform, to limit the data people and apps had access to, including Kogan’s quiz app.

However in 2015, Zuckerberg says he was informed by journalists at The Guardian that Kogan had shared the data he had collected with Cambridge Analytica.

In response, the platform deleted the quiz app from the database and demanded Kogan and Cambridge Analytica remove and destroy the data they had collected. Zuckerberg claims the people in question provided the evidence that the data was destroyed.

However last week he was informed that they may not have deleted the data as previously mentioned. He goes on to bemoan a lack of trust between all parties, including between Facebook and its ever growing user base.

How Facebook proceed from here remains to be seen. This is been a huge PR nightmare for them.





Jak Edgley



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